It is seen that the SEO trends are constantly evolving. SEO has undergone various changes based on the current requirement of the business world. It is critical that your business is updated based on the latest changes in the business world and the current SEO trend. You should also consider the SEO predictions of the year 2018 to improve your business. You can seek the help of agencies like Toronto SEO Agency for knowing about the latest SEO trends of the year 2018. The link searchengineland.com/technical-seo-age-semantic-search-290791 would update the latest details of technical SEO.
The article below lists some of the future predictions of SEO in the year 2018.
Decrease In Organic Clicks
It is predicted that the number of organic clicks of Google would drop to nearly five percent in the year 2018. Google has evolved with latest features like snippets, instant answers, aggressive ads, etc. in the recent years. This might decrease the opportunity for SEO. But this will not be an end for SEO.
Twitter And Linkedin Rules
Twitter, LinkedIn, and other social networking websites and their facebook page would rule the Internet. It would control the traffic of other sites by reducing it. They would limit the external links and try to retain people on their website by offering the right and useful content.
Downfall Of SEO Providers
There exists a tough competition among the top SEO providers in the world offering the latest SEO services for businesses around the world. Google is working on making the Google search console more aggressive and effective. This would shutter the top SEO providers. The year 2018 is predicted to face certain casualties of the SEO providers.
Emergence Of A Competitor For Youtube
A new competitor for Youtube would emerge in the year 2018. This competitor would be a non-Google tech giant who would develop a popular online video platform just like Youtube.
Facebook Audience Network Would Emerge As Website Adtech Player
This is a network which permits publishing your business Facebook ads on your website. There was less investment for the above feature in the past. But now Facebook has decided to invest more in Facebook Audience Network and to improve the quality of the ads in the year 2018. The company would look for ways to improve the effectiveness of Facebook ads.
Mobile Apps May Fade
The development of PWA’s and mobile first websites would decrease the popularity of mobile apps. Thus developing mobile apps for your business is a wrong decision in the year 2018. There may be some mobile apps that are used for downloading and can generate revenue. But the number of mobile apps would decrease gradually in the year 2018.
WordPress Would Dominate
The year 2018 would witness the dominance of WordPress among other CMS in the market. WordPress has decided to extend its investment and marketing in the year 2018. The main reason for the dominance of WordPress is that there are no right alternatives for them.
Less Free And Open Web In US
The United States is going to face various limitations in the use of the Internet in the year 2018. This is due to the latest announcement of US President Trump.
The above are the predictions of the SEO trends of the year 2018. The above predictions would be useful to update your business based on the future SEO trends.